|
FROM THE EDITOR
This week we talk with Wim Roelandts, CEO of
Xilinx, about creating the culture of innovation that has driven
that company to success. While conventional wisdom maintains that
innovation in high-technology flows mainly from small, nimble
startups, there are a few notable exceptions like Xilinx where
innovation flourishes even within the structure of a large
corporation.
Next week, join us for a continuation of our series
on Digital Signal Processing with FPGAs as we take a closer look at
the custom DSP hardware on today’s newer devices. The market has
moved past multipliers and even low-cost FPGAs are now being
equipped with sophisticated hardware to accelerate DSP
algorithms.
Thanks for reading! If
there's anything we can do to make our publications more useful to
you, please let us know at: comments@fpgajournal.com
Kevin
Morris – Editor
FPGA and Programmable Logic
Journal |
|
Wim Roelandts
Inspiring
Innovation at Xilinx
Programmable logic is spreading like a prairie fire across
the landscape of systems design. For the past two decades, Xilinx
technology has been at the heart of that inferno. From the first, modest
FPGAs that integrated discrete logic components to today's programmable
system-on-chip devices, Xilinx has played a major role in the advancement
of programmable systems technologies. Wim Roelandts knows that innovation
is the fuel that feeds the flames of FPGA's frantic advance. As CEO of the
world's largest supplier of programmable logic products, his priority is
maintaining an environment at Xilinx that encourages and fosters the
innovation that drives the products that drive this dynamic market.
Under Wim's leadership, Xilinx feels more like an inspired
startup than a large, market-leading corporation with over twenty years of
history under its belt. People at Xilinx speak like evangelists about how
they are moving programmable logic into new application areas and
expanding into emerging high-growth segments. Their vision is clearly
forward into untapped markets and new opportunities rather than backward
at competitors and naysayers. Most often, you will hear Xilinx positioning
their products as superior alternatives to solutions like ASICs, ASSPs,
and structured ASICs instead of comparing them to other programmable logic
offerings. This is not a coincidence. [more]
|
ANNOUNCEMENTS
Constrained by FPGAs and
ASSPs but can’t afford cell-based ASICs? Experience
the power and performance of RapidChip® Platform ASICs
RapidChip combines the high-density, high performance benefits
of cell-based ASICs with the fast time-to-market and
customization benefits of FPGAs. Find out how RapidChip® with
its arsenal of quick time to market features and ultra-high
gate counts provided the right silicon to position the Trimble
Force 524 GPS receiver at the top of the market and as
state-of-the-art. Download
the case study now.
|
QuickLogic and Renesas present a free web seminar
on Thursday, December 9th at 10:00 a.m. (PST)
Adding Wi-Fi or IEEE 802.11a/b/g functionality to
embedded systems is gaining in popularity. Quite often
however, Wi-Fi modules do not have the same native interface
as the embedded processors used in these systems. We will
specifically look at how this problem can be solved for
portable applications where engineers constantly struggle with
very tight power requirements and limited board space.
Click
here to
register. |
Hire the best FPGA talent in the industry
with FPGA Journal Job Listings. Starting this month you can
reach 30,000 active FPGA professionals by advertising your
FPGA-related positions in Journal Jobs.
Click
here for
info. |
FPGA Journal has teamed with
Demos on Demand™ to provide streaming video demos
from over 70 EDA, PLD and IP vendors to our readers.
Programming is comprised of in-depth product demos from across
the entire spectrum of IC design, from ESL design entry
through layout--as presented by product managers, AEs, and
other subject matter experts.
More
info.
|
Find a better job. Browse FPGA Journal’s
new job listings to find challenging and rewarding
opportunities with the FPGA industry’s top companies. Journal
Jobs is specifically for FPGA professionals – more of what
you’re looking for, less of what you’re not. Browse
now! | | |
